meme: (n.) A cultural item that is transmitted by repetition in a
manner analogous to the biological transmission of genes.
Shortening (modeled on gene) of mimeme, from Greek mimma,
something imitated, from mimeisthai, to imitate.
craft: (n.) 1. Skill in doing or making something, as in the arts; proficiency. 2. Skill in evasion or deception; guile.